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Paid Search Management
BeyondROI will provide your company with a customized, fully-managed solution for paid search marketing, including accounts with Google, Yahoo! and other top search engines. Our expert staff of paid search specialists will work with you to define your company's ROI goals, then optimize effective campaigns to achieve them.
- Is your site built entirely (or mostly) of Flash?
No.
On to step 2 ...Yes.
Site must be rebuilt.
- Can you link to specific pages within your site?
No.
Site must be rebuilt / repaired.Yes.
On to step 3 ...
- Can your site's content be indexed by search engines?
No.
Site must be rebuilt / repaired.Yes.
On to key 2 ...
- Define and refine your expectations for this campaign.
- Learn the typical volume of traffic for this industry.
- Determine the average cost-of-sale in this sector.
- Select a business model for this campaign.
- Identify requirements and establish targets, timelines and metrics.
- Establish your search engine account(s).
- Thoroughly research and utilize your keywords.
- Create succinct and relevant ad copy.
- Implement beacons and tracking codes.
- Launch your campaign!
- Monitor rank positioning, keyword pricing and profit & loss status.
- Optimize keywords, categories and page copy for seasonal and geographic factors.
- Compare metrics to campaign goals. Have targets been reached?
No.
Repeat key 4.Yes.
On to key 5 ...
- Investigate your competition's optimization and marketing tactics.
- Evaluate and adjust campaign elements to maintain your edge.
- Return to key 1; repeat for the life of your campaign.
Over the last decade, paid search advertising has become the dominant form of online advertising, with total annual spending fast approaching $10 billion. The success of paid search marketing is largely due to its simple but effective pay-per-click model and its inherent flexibility for advertisers.
Quickly gain leads and sales, plus a wealth of tools and metrics for your optimized online marketing.