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Search Engine Optimization
BeyondROI's expert search engine optimization team begins by assessing your website to ensure the optimization process can be applied. Your dedicated SEO Engineer will then use manual searches and custom tools to gather data and create a list of the most trafficked and targeted keywords in your industry. They'll consult with you to select the best keywords for your customized optimization solution.
Custom ContentAfter your site's list of keywords is finalized, it's tackled by our seasoned content writers, who will create original, unique content (or revise your current site copy, if applicable). Keywords are placed in accordance with desired SEO densities, while maintaining professional copy appropriate for marketing and human readers. Our writers will contact you before getting started to ensure the essence of your website is not compromised.
Website Redevelopment
BeyondROI's optimization engineers will redevelop your website to seamlessly support the optimized content and effectively communicate your keywords to visiting search engines. All aspects of your company's website — including its architecture, meta tags, alt tags, graphics, text, link structure and internal pages — will be refined to be spider-friendly, while ethically meeting the established keyword relevancy / density requirements of search engines' algorithms. Our staff is passionate about maintaining the integrity and essence of your website.
Link BuildingThe development of inbound links from well-established sites is another major variable in achieving high search engine rankings. Link development is absolutely essential to your site's success, and a major part of a successful optimization campaign. BeyondROI will build your site's customized collection of quality links through a variety of means, including:
- One-way links from engines, directories and other relevant sites
- Reciprocal link exchanges with relevant sites
- Free and fee-based directory submissions
Submission
After optimization, we'll submit your website to all the top search engines and directories, including Google, Yahoo!, MSN, Ask, Hotbot, AlltheWeb and DMOZ. In addition, we'll leverage fee-based directories such as Yahoo Directory, LookSmart and other quality destinations, which serve to enhance your link popularity. And finally, if your website has indexing issues, we'll create and submit customized XML site maps to both Google and Yahoo!.
Reporting & Measurement
Before we start the optimization process, our experts will run a ranking report to determine where your site ranks with top search engines — and we'll send you this report so you can see the results. And once optimization is complete, we'll run regular reports to measure your website's progress, and you'll be updated with these ranking report results via e-mail.
To ensure your complete satisfaction, BeyondROIour engineers also periodically call our clients to check in, and we invite you to contact us at any time with questions.