SEO Ethics

BeyondROI adheres to a strict SEO ethics declaration. Search engines set forth what are known to as SEO Best Practices, or SEO ethics. As a rule, and as its SEO ethics declaration, BeyondROI respects to these best business practices.

BeyondROI pledges:

Never to intentionally harm a client. This includes the use of any technology or process that is known to result in eliciting negative search engine action against a client's site, such as being banned from search engine indices or directories.

Never to intentionally violate any published rules of search engines. We recognize that SEO is a fluid and dynamic process, so as rules and accepted standards change, we work diligently to adapt. Where such rules or recommendations are unclear, we seek clarification and err on the side of caution, especially before proceeding with any work that might potentially harm our clients' websites.

Never to deliberately mislead, harm, or offend our clients. No visitor to a BeyondROI- optimized site will be directed there via search engines as the result of dishonest or misleading content. This includes "bait and switch" techniques, where landing pages do not substantially contain relevent information to visitors' searches.

Never to intentionally violate any laws. This specifically includes the deliberate violation of copyrights, trademarks and laws governing spam as they exist at state, federal and international levels. BeyondROI is committed to being a good neighbor to our clients and peers at all times.

Never to falsely represent the content of our clients' sites. This includes the presentation of different versions of web pages to different users, except where that information is altered specifically to meet browser specifications and needs, to accommodate regional factors (such as language), or to accommodate product- or service-specific needs.

Free No-Obligation Consultation