Every company starts with an idea.
The idea is something the world needs, which the company is uniquely positioned to provide. And the focus of the company is bringing this idea to life. The idea can take the shape of a product, a service, or an experience.
And if it has value, the company is viable, and then successful.
In a perfect world, all the company’s energies are directed at the creation and execution of this unique idea they bring to the world. After all, it’s what makes their company valuable. It’s what they’re uniquely suited to doing; their talent and their craft.