Pay-Per-Call Services

What is Pay-Per-Call?

BeyondROI’s Pay-Per-Call solution, Phone Lead Advantage™, is an advertising service platform that connects motivated buyers with a business over the phone. A business does not need to have a website to participate because Phone Lead Advantage™ drives business directly to your phone.

How will Phone Lead Advantage™ help to grow my business?

Phone Lead Advantage™ will help grow your business by driving phone sales leads directly to your sales reps or call center, whether or not you have a website. Phone sales leads are a proven way to close new business. As a Phone Lead Advantage™ advertiser, interested parties will contact you at the phone number and times that you specify. You will have the ability to track and measure your sales leads.

How does Phone Lead Advantage™ work?

Phone Lead Advantage™ works like pay-per-click advertising except that it drives phone leads to your business, rather than computer clicks to your e-commerce website. For search engine and directory consumers, Phone Lead Advantage™ works like this:

Consumers search for merchants or service providers in a designated geographic area. Then, relevant Phone Lead Advantage™ ads appear in search results. When your business ad appears in the search results, consumers can reach you via the toll-free numbers that BeyondROI provides in your Phone Lead Advantage™ ads. These toll-free numbers forward calls directly to your business number and track calls for billing and reporting purposes. For each call that comes into to your business, you pay an agreed upon price per call that you negotiate with your publisher, network or agency.

Where will my Phone Lead Advantage™ ads appear?

Your Phone Lead Advantage™ ads will appear anywhere your agency or marketing team negotiates the right to publish them. You can use web, TV, radio, indoor, outdoor, print or direct mail marketing.

Do I need a website to participate in Phone Lead Advantage™ advertising?

No. Phone Lead Advantage™ advertising does not require a website because Phone Lead Advantage™ ads encourage buyers to call your business, rather than visit your website.

How much does it cost to use Phone Lead Advantage™?

Phone Lead Advantage™ is free for buyers to use. As a Phone Lead Advantage™ advertiser, your cost per call is based upon the price you establish in advance.

How does Phone Lead Advantage™ differ from pay-per-click based advertising?

Phone Lead Advantage™ differs from pay-per-click based advertising because it uses a phone call as the billable event, rather than a computer click. As a Phone Lead Advantage™ advertiser, you pay only when your Phone Lead Advantage™ ads generate a call to your business, whereas a click-based advertiser pays for clicks to their website, which may or may not result in a phone lead. With Phone Lead Advantage™, all businesses can participate — including the nearly 14 million small businesses that don’t have ecommerce-enabled websites.


As part of its Phone Lead Advantage™ advertising service platform, BeyondROI is interested in partnering with top agencies, networks, publishers and media vendors who have a strong desire to gain a competitive advantage in the marketplace. Please contact BeyondROI’s Business Development Team to learn more.

What We Value


We are committed to winning with integrity. We know leadership is hard-won and should never be taken for granted. We aspire to flawless execution and don't take shortcuts on quality. We seek the best talent and promote its development. We are flexible and learn from our mistakes.


We thrive on creativity and ingenuity. We seek the innovations and ideas that can change the world. We anticipate market trends and move quickly to embrace them. We are not afraid to take informed, responsible risk.

Client Fixation

We respect our clients above all else and never forget that they choose to partner with us. We share a personal responsibility to maintain our clients' loyalty and trust. We listen and respond to our clients and seek to exceed their expectations.


We treat one another with respect and communicate openly. We foster collaboration while maintaining individual accountability. We encourage the best ideas to surface from anywhere in the company. We appreciate the value of multiple perspectives and diverse expertise.


We share an infectious sense of mission to make an impact on society and empower businesses in ways never before possible. We are committed to serving both the Internet community and our own communities.


We believe humor is essential to success. We applaud irreverence and don't take ourselves too seriously. We celebrate achievement.

What We Don't Value
  • Bureaucracy
  • Broken Links
  • Ho-Hum
  • Decaf
  • Losing
  • Good Enough
  • Boring
  • Arrogance
  • A Stick In The Eye
  • Discrimination
  • Status Quo
  • A Cog In The Wheel
  • Formality
  • Bugs
  • Irrelevance
  • Sloth
  • CD-ROMS In The Mail
  • Pop-Ups
  • Quick Fix
  • Passing The Buck
  • Shoes Worn At All Times
  • Micromanaging
  • 90%
  • Additives & Preservatives
  • Hurry Up & Wait
  • Bad Grammar
  • Monday Morning Quarterback
  • Entitlement
  • Too Big For Your Britches
  • All Work, No Fooz
  • Closed Doors
  • Same Ol' Same Ol'
  • Vaporware
  • 20/20 Hindsight
  • Fads
  • Swashbuckling
  • Early Meetings
  • Missing The Boat
  • Behind The Curve
  • Head In The Sand
  • Following
  • Bad Apples
  • High Horses
  • Impossible
  • One Size Fits All
  • Playing Catch-Up
  • Yesterday's News
  • All Bark
  • Spam
  • Shoulda Coulda Woulda
  • Typos
  • Rear-View Mirror
  • Punching The Clock