The Right Fit

  • Open-minded clients
  • Seeks marketing leadership and a highly skilled team to drive overall strategy and execution
  • Provides quality products and/or services
  • Established etailer ($3M+ annual turnover) interested in substantial growth, not status quo
  • Early stage etailer interested in substantial growth, not status quo
  • Brick & mortar businesses with annual sales between $50M and $1B
  • Service-based regional or national businesses (hospitality, professional services, home services, real estate, etc.)
  • Manufacturers serving North America
  • International companies entering the U.S. marketplace

The Wrong Fit

  • Closed-minded clients
  • Seeks help managing a specific digital service versus overall strategy and execution
  • Unrealistic goals
  • Micro-manager
  • Inability to scale (limited production, sourcing, service personnel, operations, etc.)
  • Poor reputation or ongoing customer support issues
  • B2C companies with gross margin below 25%
  • B2B companies with low average order value (AOV) below $25
  • Tobacco, Firearms, Gaming, Adult Content, Online Pharmacy
  • Affiliate marketers
  • Multi-level marketing