Earned MediaYou can't buy it.
Earned media is the natural result of public/media relation’s efforts, ad campaigns, events and the content created by a company (Paid & Owned Media). It is not really a revolutionary concept either. For the last several decades, brands have been hiring PR firms to reach out to the media in order to get them to write stories about their business. Today, that has expanded to influencers who have popular blogs as well. When someone not associated with your brand mentions you on Twitter, Facebook or any other social media channel, it’s earned media. Other types of earned media include consumers’ social media posts, tweets, product reviews, videos, photos, and open dialogue within online communities.