AdvertisingAdvertising (otherwise known as Paid Media) provides complete control over who to target, where and when to reach them, and the amount of ad spend.
While anyone can spend money and place an ad, in today’s competitive and complex world of marketing, there are many more moving parts in order to achieve advertising success. BeyondROI’s all-star team of growth hackers provides clients deep-cross media expertise and intelligent ad management, squeezing maximum results out of every ad dollar spent.
Paid Search Management (PPC)
Comparison Shopping & Marketplace
Our Proprietary Methodology Maximizes Digital Marketing Investments
STEP ONE: Create Digital Financial Plan to assess Client’s digital business. Identify and prioritize solutions most likely to achieve goals.
Independent analysis conducted by all Advertising & Brand Development service teams (paid search, SEO, site usability/design, social media, mobile, video, remarketing, etc.)
Individual teams present what role (if any) their service plays in achieving overall goals
Client Strategists define service mix, suggested investment and key performance indicators (KPIs)
Client is presented a marketing roadmap best suited to achieve objectives
STEP TWO: Implement Flipped Funnel Marketing investment model.
Implement lowest risk initiative with the greatest upside potential
Launch controlled pilot program utilizing marketing sprints (minimal investment)
Micro ROI analysis to quickly gauge attribution & KPIs
Rinse & Repeat (add the next lowest risk initiative)